Kidology brings to you a high quality fashion ready-to-wear kids’ clothing and accessories collection. The vision behind Kidology is to develop a lifestyle concept that incorporates various spheres of design under its umbrella.
Kidology is the brainchild of Karina Rajpal, Neha Sachar Mittal and Ankur Mittal. Karina and Ankur’s association goes back to Georgetown University where they acquired their MBA degrees. The idea behind Kidology stemmed from a realization of a void in the Indian market. The three friends decided they would develop an Indian fashion brand for infants and kids inspired by the design sensibility of Indian designers, that would appeal to the growing segment of discerning consumers. Key Indian designers were approached to design kids collections that would be manufactured and distributed under the Kidology label.
Maya Nocon, German designer with experience in women’s and kids’ fashion design and production, was invited to add to the mix as Kidology’s in-house designer and production head. The team planned an in-house collection that would have its own distinctive style while using, as far as possible, eco-friendly fibers and elements, again to fill a vacuum in the existing product offerings available in India.
The label launched in January 2010 with a flagship store at DLF Promenade Mall in Vasant Kunj, New Delhi. It is also sold from stores in Chennai, Kolkata, Hyderabad and Mumbai, and internationally in New York, London, Singapore, Sydney and Dubai, as well as through Kidology’s own website www.kidology.in and a number of online stores. Kidology has exhibited in major cities across India and also in Dubai, London and New York with plans of further expansion to other major cities in India and globally.
None of this would have been possible without the dedication and commitment of the designers – the Kidology team of designers includes Gauri & Nainika Karan, Malini Ramani, Nandita Basu, Siddhartha Tytler and Gaurav Gupta designing Kids collections exclusively for Kidology. Kidology also showcases Limited Edition collections including Ritu Kumar, Rabani & Rakha for Kidology. Expansion plans include adding more designers in the future and hosting more limited edition designer collections on a season-to-season basis.
Kidology styles incorporate Western, Indian, as well as fusion inspirations, unique contemporary designs, high quality fabrics and exquisite tailoring. Special attention is given to fit and comfort including using non-abrasive fabrics and adjustable features.
The kids wear collections cater to the age group spanning 0-10 yrs and offers customized options for teenagers and parents as well! Although the current focus is on apparel, the label also offers accessories, including headbands, handbags, shoes, hats, belts, bowties and jewelry, with the aim to complete each look with ease within the store.
Kidology stores also showcase an exclusive kids’ furniture line using non-toxic (lead and metal free) polishes that are safe for kids, developed by Karina Rajpal and Mallika Vadehra (of Vadehra Furniture).